Lifetime Limited Powertrain Warranty
Certify your vehicles the smart way

Double your VSC penetration and lock in your consumer retention.

We have the data: preloading a powertrain works

We extracted our dealers’ DMS data to compare per vehicle revenue (PVR) and VSC penetration rates before preloading truLifetime versus after—and the results surprised even us.

Dealers saw an average increase of $697 in PVR by including truLifetime with every eligible vehicle sold.  In addition, their VSC penetration rates nearly doubled in some cases—ranging up to 80% and above.
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Lifetime represents the single biggest improvement you can make in F&I.
Lifetime Limited Powertrain warranties have emerged as the most effective tool available to value dealers today.

When demand is high and competition is fierce, most dealers chase price customers. Smart dealers chase value customers, a strategy that sells more cars and service, holds more gross, and keeps customers connected with the dealership for a lifetime.

Our Lifetime Limited Powertrain Warranty benefits everyone

From your sales staff to your customer, truLifetime is great for everyone involved in the process.

Your Salespeople

Sets Them Apart From Competitors

Higher Front End Grosses and Higher Commissions

Higher VSC Penetration

Your Dealership

Sell More Cars

Higher Front & Back-End Grosses

Higher CSI / Customer Retention

Increase Service Repair Orders

More Repeat Sales and Lower Staff turnover

Your Customers

Peace of Mind—A Worry-free Ownership Experience

Instill confidence in Your Dealership

Higher CSI and Repeat Business

More Referrals

Maximize gross profit potential
Advertising - Initial Opportunity to Reach Consumers
More Value-Based Sales Presentation
More Sales / More Gross
Higher VSC Penetration & Profits
Encourages Customers to Return to Your Dealership
Greatly Increases Customer Retention

Lifetime Limited Powertrain Warranty

Lifetime is the Certified Warranty you’ve been looking for

The advantages of CPO
Fact: 80% of consumers who purchased CPO vehicles are motivated by the warranty.
Sales people are the key to the CPO sales process.
According to consumers, who certifies CPO vehicles?
75% said dealerships, 22% said manufacturers, and 3% don't know.
Inventory turn rate for CPO vehicles is 27 Days and NCPO vehicles is 55 Days
Fundamentals: recon and detail – once a week management should be checking the condition of the cars on the lot.
Used vehicle buyers spend 8.6 hours shopping on the Internet. These customers are only visiting 1.5 dealerships on average.
50% or less of a dealers vehicles should be their primary franchised vehicles.
Dealers need to accelerate inventory turn rates to 15 – 20 times per year!

10 years of Emergency roadside assistance

24-hour roadside assistance, flat tire change, vehicle jump start or battery change, lockout key recovery, and emergency fluids delivery.

A powerful warranty With unlimited miles / unlimited time

One-Hundred Dollar ($100) deductible if you return to the Selling Dealer for repairs.
Five-Hundred Dollars ($500) deductible for repairs at an Authorized Repair Facility if you are more than 50 miles from the Selling Dealer
Warranty Begins on the Vehicle Date of Sale
Powertrain Coverage: Engine, EV Motor, Transmission, Transfer Case, Drive-Axle
Warranty is Non-Transferable and Non-Cancelable
Program Pricing

Our dealership clients experience an average jump in per vehicle revenue (PVR) of $697—in the very first month.

Fact: 80% of consumers who purchase CPO vehicles are motivated by the warranty.

New Asian Vehicle / Ford Cars
CONTACT US

There is no faster way for your dealerships to dramatically raise profit margins.

PVR boost: $300
New Domestic Vehicles
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Pre-Owned Vehicles
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New & Pre-owned Vehicle

Lifetime

Begins on Vehicle purchase date and ends when customer no longer owns the vehicle.
10 Years Roadside Assistance
Deductible: $100 (selling dealer) | $500 (elsewhere)

New Asian Vehicles
& Ford Cars

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New Domestic/VW
Vehicles & Ford Trucks

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Pre-Owned
Blended Rate

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Set your dealership apart

10 years of Emergency roadside assistance

24-hour roadside assistance, flat tire change, vehicle jump start or battery change, lockout key recovery, and emergency fluids delivery.

A powerful warranty with unlimited miles / unlimited time

One-Hundred Dollar ($100) deductible if you return to the Selling Dealer for repairs.
Five-Hundred Dollars ($500) deductible for repairs at an Authorized Repair Facility if you are more than 50 miles from the Selling Dealer
Warranty Begins on the Vehicle Date of Sale
Powertrain Coverage: Engine, EV Motor, Transmission, Transfer Case, Drive-Axle
Warranty is Non-Transferable and Non-Cancelable

To protect our dealer clients, we default to Admin Obligor solutions, eliminating unnecessary contingent liability for your dealership.

Supercharge your VSC Penetration

Combine our Lifetime Powertrain with our Exclusionary VSC Wrap to set your dealership apart from the others.

Learn More

VSC Wrap

Rosemark Warranty Services products work with every major menu system available.

Just one more way we make it easy to consolidate your F&I vendors.

Need to file a claim or cancel a contract?

File a Claim

Use these links to be directed to our claims portals. We'll be sure to follow up with you quickly!

GAP ClaimsMechanical Claims

Cancel a Contract

Use this link to be directed to our contract cancellation form.

Cancel a Contract
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